AMORANA
Brand Communication
In 2025, we won the pitch for Amorana and became the lead agency for all product communication and campaign creation of Switzerland’s market leader in sexual wellbeing.
Our mandate is clear: unlock the brand’s full communicative potential and shape sexual wellbeing with attitude, humor and cultural relevance. Not loud. Not exploitative. But confident and contemporary.
We developed the overarching campaign platform and execute it across all key channels. From TVCs and social assets to large-scale OOH executions such as a megaposter. Every touchpoint feeds into a coherent brand world and strengthens Amorana’s positioning as a modern love brand.
One example is the Black Friday campaign “Rabutt statt Rabatt,” which replaced discount shouting with smart wordplay and double meanings. Humor instead of price pressure. Attitude instead of noise.
The result is product communication that drives sales while sharpening the brand long term. Clear in tone. Bold in execution. Consistent in ambition. show less
show moreOur mandate is clear: unlock the brand’s full communicative potential and shape sexual wellbeing with attitude, humor and cultural relevance. Not loud. Not exploitative. But confident and contemporary.
We developed the overarching campaign platform and execute it across all key channels. From TVCs and social assets to large-scale OOH executions such as a megaposter. Every touchpoint feeds into a coherent brand world and strengthens Amorana’s positioning as a modern love brand.
One example is the Black Friday campaign “Rabutt statt Rabatt,” which replaced discount shouting with smart wordplay and double meanings. Humor instead of price pressure. Attitude instead of noise.
The result is product communication that drives sales while sharpening the brand long term. Clear in tone. Bold in execution. Consistent in ambition. show less
