WYLD
Markenaufbau
WYLD is not another vape brand fighting for shelf space. It positions itself as a cultural statement in a saturated market. Attitude over hype. Style over tech obsession. That is where we started.
In a strategic workshop, we built the foundation. Sharpened target groups. Defined the archetypes. Developed a brand story that frames WYLD as the moment in between. A conscious pause. An expression of individuality. The result is a clear positioning in a generic category. Less mainstream. More character.
Based on this strategy, we created the entire visual identity. A system driven by typographic clarity and strong visual codes. Reduced packaging with no loud claims. The design carries the message. Personalisation became the core differentiator. Stickers and sleeves turn every device into an individual statement and translate the brand idea directly into the product.
Digitally, we brought the brand world to life together with wetalkwithyou. Clean structure. Clear user guidance. Consistent tone. WYLD speaks with confidence and wit, without clichés. Always on eye level with its community.
At POS, the strategy continues. Animated assets create visibility without shouting. Together with Promotion-Tools, we activated and equipped all 1,100 retail locations, ensuring consistent brand presence at scale.
The result is more than a launch. It is a brand with a clear point of view. Strategy, design, digital and retail aligned around one idea. WYLD is not a trend. It is a positioning with substance. show less
show moreIn a strategic workshop, we built the foundation. Sharpened target groups. Defined the archetypes. Developed a brand story that frames WYLD as the moment in between. A conscious pause. An expression of individuality. The result is a clear positioning in a generic category. Less mainstream. More character.
Based on this strategy, we created the entire visual identity. A system driven by typographic clarity and strong visual codes. Reduced packaging with no loud claims. The design carries the message. Personalisation became the core differentiator. Stickers and sleeves turn every device into an individual statement and translate the brand idea directly into the product.
Digitally, we brought the brand world to life together with wetalkwithyou. Clean structure. Clear user guidance. Consistent tone. WYLD speaks with confidence and wit, without clichés. Always on eye level with its community.
At POS, the strategy continues. Animated assets create visibility without shouting. Together with Promotion-Tools, we activated and equipped all 1,100 retail locations, ensuring consistent brand presence at scale.
The result is more than a launch. It is a brand with a clear point of view. Strategy, design, digital and retail aligned around one idea. WYLD is not a trend. It is a positioning with substance. show less