VOLVO
Art Installation Zauberwald
For the 9th edition of Zauberwald Lenzerheide, Volvo Switzerland joined as an official sponsor. The question was not how to display a car. The questio
n was how to become part of the artistic experience.
We advised Volvo strategically to move beyond classic product placement. Instead of simply positioning a vehicle on site, we developed an interactive concept that seamlessly integrated the brand into the creative world of Zauberwald.
At the center was a digital light installation built around the Volvo XC40. Visitors were invited to actively participate by creating their own Volvo light graffiti artwork. Each creation was captured digitally and made available for download, allowing guests to take their personal artwork home and share it across social media.
The result was more than a sponsorship presence. It was an immersive brand experience. Volvo became part of the installation itself, turning a live moment into a digital touchpoint that extended far beyond the event. show less
show moreWe advised Volvo strategically to move beyond classic product placement. Instead of simply positioning a vehicle on site, we developed an interactive concept that seamlessly integrated the brand into the creative world of Zauberwald.
At the center was a digital light installation built around the Volvo XC40. Visitors were invited to actively participate by creating their own Volvo light graffiti artwork. Each creation was captured digitally and made available for download, allowing guests to take their personal artwork home and share it across social media.
The result was more than a sponsorship presence. It was an immersive brand experience. Volvo became part of the installation itself, turning a live moment into a digital touchpoint that extended far beyond the event. show less
