VOLVO
Sponsoring Zermatt Unplugged
Volvo asked us to elevate its presence at Zermatt Unplugged. Not by being louder, but by being more relevant.
We created an installation th
We created an installation th
at merged technology and art. The vehicle was subtly placed at the center, embedded in a visual artwork by Harun Shark Dogan. Not a traditional booth, but a curated experience that translated Volvo’s design philosophy into a cultural setting.
To drive interaction, we developed a dedicated app for the event. Visitors could create their own statements, which were projected onto the car in real time. Words turned into light. Light became imagery. Each projection was photographed, giving guests a personal artwork featuring the echo of their words.
The result was a brand experience built on participation. Volvo became part of a dialogue. A presence that demonstrated how innovation, design and culture can connect in a meaningful way. show less
show moreTo drive interaction, we developed a dedicated app for the event. Visitors could create their own statements, which were projected onto the car in real time. Words turned into light. Light became imagery. Each projection was photographed, giving guests a personal artwork featuring the echo of their words.
The result was a brand experience built on participation. Volvo became part of a dialogue. A presence that demonstrated how innovation, design and culture can connect in a meaningful way. show less
