FITNESSPARK
Yearly Campaign 2026
For the 2026 annual campaign for Fitnesspark, we put the holistic experience at the center. Fitness and wellness are not opposites. They are part of t
he same rhythm. Activation and regeneration belong together.
Follow the drop is the guiding concept. We follow a single drop as it moves through the Fitnesspark. Across training areas, into water, along stone, light and space. The drop becomes a metaphor for presence. For focus. For a moment that belongs only to you.
The visual world is dark and atmospheric. Controlled lighting. Clear compositions. A calm sense of progression. This creates a premium aesthetic that reflects the quality of Fitnesspark without having to overstate it.
At the core is the word Momentum. It captures the state where movement and recovery align. When you train. When you unwind. When you arrive fully in the present. Momentum is not about speed. It is about awareness.
With a strong narrative device and consistent execution across all channels, the 2026 campaign positions Fitnesspark as the place for those who consciously combine performance and recovery. show less
show moreFollow the drop is the guiding concept. We follow a single drop as it moves through the Fitnesspark. Across training areas, into water, along stone, light and space. The drop becomes a metaphor for presence. For focus. For a moment that belongs only to you.
The visual world is dark and atmospheric. Controlled lighting. Clear compositions. A calm sense of progression. This creates a premium aesthetic that reflects the quality of Fitnesspark without having to overstate it.
At the core is the word Momentum. It captures the state where movement and recovery align. When you train. When you unwind. When you arrive fully in the present. Momentum is not about speed. It is about awareness.
With a strong narrative device and consistent execution across all channels, the 2026 campaign positions Fitnesspark as the place for those who consciously combine performance and recovery. show less