VALAIS
Social Content
As the only Swiss brand in the still water segment, Valais Mineralwasser set out to emotionally elevate its positioning. Water not just as a product,
but as an expression of an active lifestyle rooted in a strong sense of origin.
We developed a visual lead concept that connects the brand to its most powerful asset: the Matterhorn. Under the claim “This is the bottle with THE mountain,” the iconic peak became the central anchor of the campaign and a distinctive asset across all channels.
Concept, storyboard and visual dramaturgy were built to resonate with a young, sports-driven audience. The film was shot directly in the mountains with a lean setup to stay flexible in changing light and weather conditions. Digital key visuals such as the staged fridge were pre-conceived and seamlessly integrated into the alpine scenery using 3D tracking. The visual world was further strengthened by a hand-painted snowboard in Valais design as a recurring style element, alongside snowboard influencer Pablo as an authentic face of the brand.
The result is an integrated campaign with a strong visual signature, clear recognizability and a powerful link between product, origin and lifestyle. show less
show moreWe developed a visual lead concept that connects the brand to its most powerful asset: the Matterhorn. Under the claim “This is the bottle with THE mountain,” the iconic peak became the central anchor of the campaign and a distinctive asset across all channels.
Concept, storyboard and visual dramaturgy were built to resonate with a young, sports-driven audience. The film was shot directly in the mountains with a lean setup to stay flexible in changing light and weather conditions. Digital key visuals such as the staged fridge were pre-conceived and seamlessly integrated into the alpine scenery using 3D tracking. The visual world was further strengthened by a hand-painted snowboard in Valais design as a recurring style element, alongside snowboard influencer Pablo as an authentic face of the brand.
The result is an integrated campaign with a strong visual signature, clear recognizability and a powerful link between product, origin and lifestyle. show less
