SIAL
Brand Building & Communication
For SIAL | Swiss Institute for Advanced Learning, we built the brand from the ground up. From naming and positioning to branding, web design and digit
al brand architecture. The objective was to create an education institution that combines digital flexibility with personal support and stands apart in a traditional market.
We positioned SIAL as a competence center for modern adult education. A brand that enables self determination and integrates further education into everyday life. The website translates this promise into a clear user journey, making programs, degrees and benefits accessible and structured.
Today, we lead the strategic direction and content production of the social media channels on Meta and LinkedIn. For the umbrella brand as well as for the sub brands University, Higher Vocational Education, Academy and Services. Each unit addresses a distinct audience and is managed with a tailored tone, content strategy and format logic.
The result is a coherent brand presence with clearly defined roles. An education brand that communicates a mindset, not just programs. Education that adapts to life, not the other way around. show less
show moreWe positioned SIAL as a competence center for modern adult education. A brand that enables self determination and integrates further education into everyday life. The website translates this promise into a clear user journey, making programs, degrees and benefits accessible and structured.
Today, we lead the strategic direction and content production of the social media channels on Meta and LinkedIn. For the umbrella brand as well as for the sub brands University, Higher Vocational Education, Academy and Services. Each unit addresses a distinct audience and is managed with a tailored tone, content strategy and format logic.
The result is a coherent brand presence with clearly defined roles. An education brand that communicates a mindset, not just programs. Education that adapts to life, not the other way around. show less