OPENAIR FRAUENFELD
Rebranding 2025
Openair Frauenfeld was facing a strategic repositioning. Moving from genre leader in hip-hop to happening leader with a clear promise: extreme fun.
Together with Superlobby, we redefined the festival and elevated it visually. Under the guiding idea “Skyline of No Limits”, we built a design system that puts escapism, community and energy at the center. No longer pure music communication, but experience-driven branding.
The new identity deliberately breaks with classic scene aesthetics. An inflated pink logo meets monumental 3D elements, concrete structures and smoke. Bold in appearance. Clear in attitude. Recognizable across every touchpoint.
The result is a brand world that positions the festival as a cultural event. Not a lineup with stages. But a state of exception with identity. show less
show moreTogether with Superlobby, we redefined the festival and elevated it visually. Under the guiding idea “Skyline of No Limits”, we built a design system that puts escapism, community and energy at the center. No longer pure music communication, but experience-driven branding.
The new identity deliberately breaks with classic scene aesthetics. An inflated pink logo meets monumental 3D elements, concrete structures and smoke. Bold in appearance. Clear in attitude. Recognizable across every touchpoint.
The result is a brand world that positions the festival as a cultural event. Not a lineup with stages. But a state of exception with identity. show less
